Art models pose for any visual artist as part of the creative process. Michelle Deighton, Cycle 4. Vogue in Plus-size models are models who generally have larger measurements than editorial fashion models. The magazine set a trend by photographing "bigger and healthier" California models,  and printing their names by their photos, thus turning many of them into household names and establishing the issue as a hallmark of supermodel status.
A classic example of the spokesmodel are the models hired to be the Marlboro Man between and Those who do not meet the size requirement may try to become a plus-size model. The vast majority of promotional models tend to be attractive in physical appearance.